5 tips to boost your sales by fine-tuning your mobile strategy

5 tips for an effective mobile marketing approach

1. Understand your audience to craft the right strategy
   
   Developing an effective mobile marketing strategy starts with knowing your audience. This means delving into your customer data to uncover their preferences, behaviours, and habits. With a deep understanding of your audience, you can tailor your mobile marketing efforts to achieve the best results.
    
2. SMS marketing: engage customers via messages
   
   SMS marketing is a direct and personal way to reach your customers. With a staggering 98% open rate in 2022², it's one of the most effective communication methods. Use SMS to promote special offers, send reminders, or provide personalised customer service. This strategy is not only cost-effective but also drives high engagement rates, making it an essential tool in your mobile marketing toolkit.
    
3. Social media marketing: engage customers where they spend their time
   
   Social media platforms are a treasure trove for mobile marketers. With billions of users accessing these platforms on their mobile devices, businesses have an unprecedented opportunity to connect with a broad audience. To make your social media marketing effective, focus on creating engaging content, actively participating in conversations, and leveraging platform-specific features like stories, live videos, and shopping tabs. This strategy helps you build a robust online presence and nurture loyalty among your followers.
    
4. In-app marketing: promote products within mobile applications
   
   In-app marketing involves advertising directly within mobile applications. This can range from banner ads to more integrated approaches like sponsored content or in-app purchases. The key to effective in-app marketing is relevance and personalisation. By understanding user behaviour within the app, you can tailor your ads to align with their interests and preferences, boosting engagement and conversion rates.
    

5. Offer a range of payment solutions to boost conversions
   
   

   At the final stage of the customer journey, offering diverse payment solutions can significantly enhance your conversion rates. The checkout process is a pivotal moment in the user experience.
    

   To maximise conversions, ensure your checkout page is optimised. For example, avoid requiring your prospects to register on your site during checkout. A streamlined, efficient checkout process increases the likelihood of turning abandoned carts into successful sales.
    

   Moreover, provide various payment methods on your e-commerce platform, including CB⁴, Visa, Mastercard, American Express, PayPal and FLOA's Buy Now Pay Later.

   
   Offer payment in instalments: the FLOA Pay solution
   
   

   By providing payment options in 3⁵ or 4⁵ instalments, you enable your customers to spread their expenses over a timeframe that suits them. This flexibility is increasingly valued: nearly 7 out of 10 Europeans use BNPL, and 6 out of 10 users would be willing to switch brands to take advantage of it³! It's a powerful tool for boosting conversions and customer loyalty.

    

   Our offer is highly praised by consumers. We provide a comprehensive solution of up to €6,000, along with recognized full support (voted Customer Service Provider of the Year 2024)⁵.  
    

   To get in touch with us, click HERE.