Published on 27/10/2023

5 tips to boost your summer sales

The summer sales are a crucial time for you as a retailer, whether online or in-store. It’s the perfect time to attract new customers and increase your sales. To help you make the most of this sale period, below are five simple and effective tips. Let us guide you, and get ready to boost1 your sales!

1. Provide attractive offers

Competition is fierce during the summer sales. To make your brand stand out from the crowd, you need to provide attractive offers that will grab the attention of potential customers. Huge discounts, special offers, promotional packs, free delivery, and so on. Be creative and generous! The more tempting your promotions, the greater the chance of convincing consumers to choose your store over another.

2. Implement a wide-scale communication campaign

An exceptional offer is worthless if no one hears about it. Make sure you use every available communication channel to advertise your promotions. Social networks, newsletters², online advertising, in-store displays, etc. Use multiple types of communication media to reach as many people as possible. Consider promoting your offers in creative and eye-catching ways to attract attention.

3. Personalise the shopping experience

Offering a personalised shopping experience is a highly effective way of building customer loyalty and increasing sales. During the sales, divide your customer base into segments according to their preferences and buying behaviour. Then, send personalised recommendations and special offers tailored to each segment, by SMS or email. Show your customers that you understand them and care about their needs. This will make them more committed to your brand and encourage them to buy from you.

4. Create a sense of urgency

Time is of the essence during the sale period. To boost sales, create a sense of urgency among your customers. By highlighting the fact that offers are time-limited, you will encourage customers to act immediately, rather than putting off their purchases until later or waiting for a potentially better opportunity at the end of the sales. To find out more, read our exclusive article HERE.

5. Offer payment in instalments

Last but not least, the final tip relates to the benefits of payment in instalments. This option offers customers greater flexibility and can have a significant impact on your conversion rate and sales. During the sale season, many customers are looking for ways to spread out their costs. By offering payment in 3, 4 instalments³, you give customers the chance to cushion the impact of their spending, making it more likely that they’ll buy from you. To find out more about Buy Now Pay Later solutions, view our white paper HERE.

If you follow these tips, you’ll make the most of the summer sales and boost your sales. Keep in mind that every business is unique, so adapt these tips to your specific situation and be prepared to adapt your strategy based on your customers’ response.

Still don’t offer your customers payment in instalments? Discover our FLOA Pay offers.

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