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Floa x Chullanka: A successful synergy for omnichannel payments in outdoor sports

Founded in 2007, Chullanka has become a key player in France’s outdoor sports sector1. Specialising in gear for hiking, cycling, climbing and mountain sports, the retailer operates through nine strategically located stores and a high-performing e-commerce platform.

Our partnership with Chullanka represents a major step forward in transforming the shopping experience within the outdoor sports sector. This synergy between our two companies offers customers a smooth, intuitive payment journey—both in-store and on chullanka.com. The results speak for themselves, with average order values doubling1 since our collaboration began in 2019.

Floa x chullanka Floa x chullanka

Chullanka’s outdoor expertise in France

From the Pyrenees to the Mediterranean, Chullanka showcases its expertise across nine strategic locations: Aix-en-Provence, Antibes, Briançon, Gap, Mérignac, Montpellier, Portet-sur-Garonne, Toulouse and Valence.

The Chullis—passionate sales staff whose name comes from an Andean dialect meaning "small snow-covered peak"—share their expertise daily across all departments, including hiking, cycling, climbing and mountain sports.

Chullanka’s outdoor offering is built on partnerships with top technical brands such as The North Face, Salomon and Millet, complemented by a curated selection of niche labels for experienced enthusiasts.

Mockup Chullanka
Paiement vélo Chullanka en plusieurs fois en ligne

Omnichannel payment solutions


Floa’s payment journeys integrate seamlessly into Chullanka’s ecosystem, with consistent solutions available both online and in-store. Payment in 3 instalments2 is clearly displayed throughout the online checkout journey, while dedicated point-of-sale materials are available in the cycling, electronics and winter sports departments. This enhanced visibility allows customers to plan their purchases early in the discovery phase—especially during key periods like the first snowfall or the launch of new gear.

Our technology replaces outdated paper processes with a fully digital experience. Customers get a decision instantly, whether on chullanka.com or at the checkout counters in any of the nine stores. The 3X, 4X and 10X2 payment solutions cater to a range of budgets, especially for high-ticket technical equipment. This flexibility has significantly improved the customer experience while also reducing the administrative burden for checkout staff. And the results are striking: average basket values for purchases made using Floa are double those of standard transactions.

Tailored support from Floa

Our team provides ongoing monitoring for Chullanka, including detailed reporting and performance benchmarking against the rest of the sector. This level of insight enables Chullanka to position itself effectively within the market.

Floa supports Chullanka through three complementary pillars:

  • Marketing : A close collaboration launched in 2024 to maximise the visibility of payment solutions both in-store and online.
  • Technical : Dedicated support for :
    o Enhancing the payment journey
    o International rollout of solutions
    o Coordination with Chullanka’s payment aggregator
  • Partnership team: Personalised monitoring including :
    o In-depth reporting
    o Sector performance analysis
    o Tailored optimisation recommendations

This multi-service synergy sets the stage for new projects in 2025, including co-branded operations. Floa’s responsiveness and in-depth industry knowledge continue to strengthen this partnership, built on long-term trust and smooth day-to-day collaboration.

Paiement 4x Floa Chullanka

Results of a successful collaboration

7%2

Floa’s payment solutions generate 7% of total revenue

93%2

The conversion rate for Floa financing requests at Chullanka

The average basket size for purchases using Floa is double that of Chullanka’s usual average.


  • Floa’s payment solutions generate 7% of total revenue on the chullanka.com e-commerce platform1.

  • The conversion rate for Floa financing requests at Chullanka stands at an impressive 93%1.

  • Chullanka customers are embracing payment in instalments for high-end technical gear.

  • A fully digital payment process has replaced outdated paper-based methods in-store.

  • Floa’s solutions are helping Chullanka expand into new customer segments.

These outstanding results highlight the strategic value of the Floa–Chullanka partnership. Since 2019, mutual trust and complementary expertise have combined to create a truly omnichannel payment experience that meets the expectations of outdoor sports enthusiasts. Building on this success, both companies are set to deepen their collaboration in 2025 with a range of new joint initiatives—confirming the long-term strength and seamless nature of this partnership.

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