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Support for Pierre et Vacances

Pierre et Vacances group has one goal: to reinvent tourism and become the leader in Europe. We provide them with daily support to help reach this goal with our solutions and business know-how.

Pierre & Vacances case study, payment in instalments Pierre & Vacances case study, payment in instalments
Payment in 4 instalments for Pierre & Vacances

Incorporating payment into the customer experience

Payment is a key part of the Pierre & Vacances offering. The payment method is one of the first pieces of information customers focus on; it is also one of the main stress points, making it an obstacle to purchase. Pierre & Vacances has thus concentrated its efforts on making the payment method more visible as soon as the user logs in to the website.
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FLOA support

All throughout the partnership, the Pierre & Vacances teams benefited from personalised support from FLOA experts. Pierre & Vacances also integrated FLOA communication relays into its platform, which generate lots of traffic.

"+20% conversion rate"

We found in particular that when we put the mention CB4X in the cartridges, we gained up to +20% conversion

Anaïs Schumm

Anaïs Schumm

Head of Digital,

Pierre & Vacances

Result: boosted performance!

+25%

Attach rate

x2

in the attach rate if payment has "no fees"

+20%

Average basket

Pierre & Vacances teams also observed:
+1 point in the attach rate when the payment method is promoted from the results page
15% of overall traffic was generated thanks to FLOA communciation relays
And for customers: experienced less stress when booking their holidays, and regarded the service as modern and streamlined!
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