Happy Cash and Floa:
A winning partnership in the second-hand sector

What if we used innovative payment solutions to give products a second life? This is the successful bet of Happy Cash, leader in the sale and purchase of second-hand products that boasts 174 points of sale⁽¹⁾. The company chose Floa’s expertise to transform the purchasing experience of its customers. Our shared success is based on how we managed to integrate our solution into their points of sale. Let’s take a look back at this partnership focused on simplicity and results!

A network of 174 active second-hand stores

The Happy Group operates across France through its various brands: HAPPY CASH, HAPPY TROC, Troc.com and LA TROCANTE. This central reference point pools expertise in smartphones, video games and other used products.

Happy outlets are strategically located in commercial areas or city centres and have a dedicated training centre to guarantee consistent expertise. This regional network is the result of Happy’s franchise strategy focused on human values and proximity to customers.

Un réseau de 174 magasins d'occasion actifs

Le Groupe Happy rayonne sur l'ensemble des coins de la France à travers ses différentes enseignes : HAPPY CASH, HAPPY TROC, Troc.com et LA TROCANTE. Cette centrale de référencement mutualise les expertises autour des smartphones, jeux vidéo et autres produits d'occasion.

Les magasins Happy, positionnés stratégiquement en zone commerciale ou centre-ville, bénéficient d'un centre de formation dédié pour garantir une expertise homogène. Ce maillage territorial, fruit d'une stratégie de franchise Happy basée sur des valeurs humaines, assure une proximité unique avec les consommateurs.

Payment solutions at the heart of the offer

The reliability and responsiveness of Floa’s teams were decisive in the Happy Group’s choice of strategic partner. Split payment solutions fit naturally into purchasing journeys, with an acceptance rate of 89%⁽²⁾.

Introducing payment in 3, 4 and 10 instalments⁽³⁾ into points of sale ensures that customers’ expectations for the acquisition of high-tech and multimedia products are met. In-store sales teams appreciate the smooth process that’s easy to apply on a daily basis.

Thanks to robust tools and seamless communication with Floa’s teams, Happy Cash has been able to efficiently manage its transactions from first contact and up to when payment is finalised.

Impact on average basket and sales

Split payment methods generate 16% of the total turnover of Happy Cash stores.⁽⁴⁾

The average basket of all brands increased by 20% thanks to the payment methods they offered.⁽⁴⁾

Financed purchases increased by 10% between 2023 and 2024 across the entire network.⁽⁴⁾

Impact sur le panier moyen et les ventes

du chiffre d'affaires total des magasins Happy Cash est généré par les modes de paiement fractionnés.

d'augmentation du panier moyen des enseignes grâce aux modes de règlement proposées.

de progression des achats financés entre 2023 et 2024 sur l'ensemble du réseau.

Support and partnership

Floa’s teams leverage their expertise during regular workshops dedicated to marketing, data, and fraud management.

The smooth and constructive support provided by Floa enabled the Happy Group to adapt tools to individual sales channels, be they online or physical stores.

Co-marketing initiatives

10004

qualified interactions on social networks.

67 0004

average views

7 0004

views per post.

A campaign with influencer Seb Delanney generated more than 1,000 qualified interactions on social networks.
The Instagram video posted by the partners accumulated an average of 67,000 views.

The stories dedicated to the Happy Cash x Floa offers got 7,000 views per post.

Co-branded contests boosted community engagement on Instagram during seasonal events.

These commercial operations have generated real enthusiasm among Hapy Cash franchises.

The partnership between Happy Cash and Floa perfectly illustrates how innovative payment solutions are energising the second-hand market. The increase in the average basket shows that his collaboration has improved customers’ access to refurbished products.