Published on 22/12/2023

Payment in instalments | A winning solution for trainers and learners

The adult education sector is experiencing significant growth, but it's also becoming increasingly competitive. Faced with declining public funding and the complexity of existing programs, individuals are increasingly required to finance their own training initiatives. This presents a considerable hurdle for many and poses a challenge for training organisations. How can you turn this challenge into an opportunity? How can you support your clients while boosting your sales? The key might lie in embracing a Buy Now Pay Later solution.

The challenge: To make training more accessible

The ever-changing job market requires constant adaptation from both employees and job seekers. To meet these demands, ongoing education is essential—whether it's to keep skills up-to-date, transition to a new career following a skills assessment, specialise in a specific field, or simply to enhance personal knowledge. However, education comes at a cost, and the available financing options or financial aid can vary depending on individual situations.

While financial sources are valuable to assist individuals, they come with several constraints:

ceilings that may not cover the costs of certain expensive courses.

eligibility conditions that limit the choice of available courses.

lengthy and uncertain delays in receiving a favourable response.

Faced with these challenges, self-funding is becoming an increasingly prominent trend, with a financial impact on prospective learners.

How payment in instalments boosts conversion

In tackling these challenges, offering split payment solutions becomes a pivotal strategy to attract and retain an ever-demanding clientele. Payment in instalments, often referred to as Buy Now Pay Later (BNPL), has not only become a boon for learners but also a strategic lever for training organisations.

The power of BNPL to drive purchasing decisions

Customers are primarily looking for a payment experience that is not only simple, secure, and flexible but also transparent. Their aim? To have a payment method that adapts to their financial needs while providing a clear view of the costs involved and the due dates.

Choosing payment in instalments offers numerous undeniable advantages for potential learners:

easier access to training with due dates tailored to their situation;

reduced financial risk by spreading the cost of training and avoiding a significant lump sum payment;

increased satisfaction in customer relations and enhanced loyalty by fostering trust and improving the overall customer experience.

a competitive edge for training organisations

And there's more! Training organisations gain numerous advantages from this payment method:

boosted average transaction value, as clients are more inclined to enrol in more in-depth or specialised courses;

immediate and guaranteed cash flow across all sales;

reduced dropout rates (thus increasing the conversion rate) by eliminating financial barriers often tied to the upfront cost. a significant 30% of leads convert to customers by leveraging this split payment solution;

a competitive edge by providing a payment solution tailored to current needs, which can be prominently featured on their website.

a robust customer relationship culture, built on responsiveness and adaptability, fostering a lasting and mutually beneficial relationship.

BNPL is more than just a transactional tool; it represents a bona fide winning strategy for training organisations looking to deliver an optimal learning experience while maximising their commercial success.

FLOA payment solution for flexible financing

If you're seeking a hassle-free way to fund your training, FLOA's credit solution is the ideal choice. As one of France's leading BNPL providers, FLOA enables you to pay for your e-learning or blended training in convenient instalments¹.

Choosing FLOA has several advantages:

a quick subscription process;

instant preliminary approval;

freedom for customers to choose their repayment schedules.

With FLOA, financing your training becomes more accessible and flexible than ever.

For any questions or additional information, our team is here to assist you, ready to guide you through the process.

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Would you like to try the FLOA Pay offering? Contact our teams for a live demo of our service!

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