Published on 09/04/2024

FLOA Pay: Revolutionising online payment for Italian retailers: a look at Andrea Boschi's interview at the 2023 Retail Forum

On October 26, 2023, the Retail Forum was the scene of a significant revelation for the world of e-commerce and innovative payment solutions in Italy. Andrea Boschi, FLOA Country Manager Italy, shared valuable insights on the future of deferred and split payment in Italy. This article, inspired by his speech, aims to shed light on the unbeatable advantages of FLOA(2) payment solutions.

New to the Retail Forum, but not to the world of payments

Despite a recent introduction to the Italian market in early 2023, FLOA, supported by BNP Paribas strategies since its acquisition in 2022, stood out at the Retail Forum as a global leader with over two decades of expertise in split payment solutions. With a presence in five countries, FLOA has rapidly established itself as a pioneer in 3- or 4-instalment payment, notably with its Buy Now Pay Later (BNPL) solution, now expanded internationally thanks to an ambitious vision supported by BNP Paribas.

Innovation at the heart of payment

At the Retail Forum, Andrea Boschi emphasised the importance of innovation and simplicity in the FLOA user experience. The awards it has received recognise the ease of use of its payment solutions, which are comparable to credit card transactions, and are a testament to its commitment to customer satisfaction. Reliability and robustness, reinforced by FLOA's position within Europe's leading banking group, ensure total security for the transactions of Italian retailers.

A flexible, customisable solution

Andrea Boschi's presentation highlighted the unique flexibility of FLOA's solutions, enabling full customisation by retailers, including white-labeling. This approach aims to make BNPL not just a means of payment but a genuine financial service tailored to the specific needs of retailers and their customers.

A growing trend

The exponential growth of BNPL in Italy, highlighted at the Retail Forum by Andrea Boschi, underlines Italian consumers' growing appetite for deferred and split payment solutions.

The future of Italian e-commerce

According to a study revealed at the Retail Forum, 82%⁽¹⁾ of Italian customers now consider BNPL to be a determining factor in their purchasing decision. This trend only serves to underline the importance for retailers of partnering with reliable and recognised split payment solutions, such as FLOA, to remain competitive and meet consumer expectations.

In conclusion, the insights shared by Andrea Boschi at the retail forum leave no doubt: FLOA has established itself in the online payment landscape for Italian retailers. With solid international experience, unwavering support from BNP Paribas, and a vision clearly focused on innovation and customer satisfaction, FLOA's split payment solution has positioned itself as the must-have payment solution for the Italian market. For retailers eager to adapt to modern expectations and boost growth, the time has come to consider FLOA as their preferred payment partner.

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